The Beginning.

Welcome to Rareview Mirror the Rare & Organic comments page, written by James MacNay.

Cinzia Long and I founded Rare & Organic as an expression of quality and integrity above all, guided by the following important principles:

• The best version of a product is the one made in a sustainable manner, by small producers, and in its region of origin (the source, as we like to call it);
• The small producer who turns organic does not do so of a desire for profit, but for passion.

We do not believe that organic certification is an end in itself: rather it is a useful indicator. Indeed, we maintain that there are many shades (including food miles and the commercial imperative that drives supermarkets) between the simple black and white that underpins much of the organic industry.

We buy all of our range direct from the producer, and, very importantly, maintain personal relationships with all of these inspirational people. Not all of our range is certified organic, but all have been selected according to the two principles above, and most importantly, as an expression of quality and integrity.

Our products are principally Italian and British in origin, and include:

• A range of over thirty organic wine varieties and beer;
• Finest quality Parmigiano Reggiano biologico (organic parmesan) and other speciality organic cheeses;
• Organic pasta made from segale (rye), castagne (chestnut) and farro (spelt);
• Organic vinegars, including aceto balsamico di Modena biologico (organic balsamic vinegar of Modena) and condimento alimentare bianco biologico (organic white balsamic condiment);
• Jersey Black Butter;
• Tartufi (truffles) and associated products.

The Rare & Organic website is www.rareandorganic.co.uk. The website includes an online ordering service. UK delivery is overnight and costs only £6.50.  We also sell to the trade.

We provide product research and procurement services of Italian and British products for distributors around the world.

Thank you for reading.

JM